Central Garden & Pet Company Named as Finalist in 2012 American Business AwardsSM for Adams™ Smart Shield™ Applicator
WALNUT CREEK, Calif.--(BUSINESS WIRE)-- Central Garden & Pet Company (NASDAQ:CENT) (NASDAQ:CENTA), a leading innovator, marketer and producer of quality branded products for the lawn and garden and pet supplies markets, is proud to announce that its Adams™ Smart Shield™ Applicator was recently named a finalist in the Best New Product category for the consumer product industry in The 2012 American Business Awards (ABA), and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
For the first time, The American Business Awards will be presented at two awards events: the ABA's traditional banquet on Monday, June 18 in New York, and a new awards event on Monday, September 17 in San Francisco.
More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
The recently launched Adams™ Smart Shield™ Applicator is a breakthrough topical flea and tick control delivery device with an exclusive, patent-pending design that gets fast, effective treatment down to pets’ skin, where bugs live. The applicator delivers a more confident, secure, and easy application of Adams™ Flea & Tick Spot On® topical treatment, which starts killing fleas and ticks in 15 minutes and helps prevent re-infestation for up to two months. Designed with input from veterinarians and consumers, this ground-breaking new product is also the first of its kind.
“We conducted multiple rounds of research and explored over 70 design concepts to create a flea and tick product that would fully satisfy pet owners looking to effectively treat pets,” said Steve LeVeau, Director of Marketing – Animal Health for Central Garden & Pet Company. “We are honored that our efforts have been recognized by an esteemed group of industry experts and are very grateful to be chosen as a finalist for the American Business Awards.”
Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the finalists during final judging that took place May 14-25.
Details about The American Business Awards and the list of finalists in all categories are available at www.stevieawards.com/aba.
About Adams™
Adams™ products take a smarter approach to pet care and makes protecting your pet, family and home easier and more effective. The Adams™ line of products, which has been sold by veterinarians for more than 30 years, includes topical treatments, shampoos, collars and sprays for dogs, puppies, cats, kittens, and products for home treatments and is available almost everywhere pet products are sold. For a complete product list and more information, visit www.adamsfleacontrol.com.
About Central Garden & Pet
Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the brands FARNAM®, VITA FLEX® and HORSE HEALTHTM PRODUCTS. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 4,000 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company’s website at www.central.com.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
©2012 Central Garden & Pet Company. All trademarks are property of their respective owners.
Central Garden & Pet Company
Mark Newberg, 847-330-5367
mnewberg@central.com
Source: Central Garden & Pet Company
Released May 29, 2012
