Company Information

Home Is Central To Life - We Are Central To Home

Central has nurtured happy and healthy homes by bringing innovative and trusted solutions to our consumers and customers for over 40 years. We offer over 65 high-quality brands centered around the home helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.

Our Central to Home Strategy

Our driving purpose is to nurture happy and healthy homes by enabling our consumers to care for their pets, grow their gardens, or support their farms and communities. Our Central to Home strategy is based on five pillars that will help us deliver our purpose and mission.


Build and Grow Brands Consumers Love

We aim to connect with our consumers to better understand them and provide them with the brands they want and love. It’s through this connection that we create organic growth. We’re also creating innovative platforms and investing in digital marketing to develop our brands’ recognition and desirability.


Win with Winning Customers and Channels

We partner with top pure play and omnichannel retailers, offering a breadth of selection from premium to value products. Developing and executing winning growth strategies and building a leading eCommerce platform will allow us to drive sales and strengthen the relationships with our customers.


Fortify the Central Portfolio

We are managing each business differentially and have assessed the profitability and growth potential of each of our businesses. We are complementing our organic growth in the pet and garden markets with acquisitions and joint ventures. Our M&A priorities include building scale in core categories, entering priority adjacencies and enhancing key capabilities. Grounded in our purpose to nurture happy and healthy homes, we are working towards a more sustainable future for all. We believe we have not only the opportunity but also the responsibility to make a difference and drive positive change.


Reduce Costs to Improve Margins and Fuel Growth

At Central, we target excellence in efficiency in our day-to-day operations by optimizing our supply chain footprint and managing our overall costs, investments, administrative expenses, and manufacturing costs. We are developing growth through net productivity and optimizing our cash conversion cycle.


Strengthen Our Entrepreneurial Business, Unit-led Growth Culture

Our people are central to Central’s success, and we want to attract and retain the best people to move our company forward. We are centering around a digital first business model to promote flexibility and focus on our consumers. We encourage our talent to provide feedback, giving them an entrepreneurial spirit to collectively support company growth.

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Central Continues to Lead in the Pet and Garden Industries

Pet Segment

The annual retail sales of pet food, treats and chews, supplies, veterinary and non-medical services, and live animals in 2023 are estimated to be approximately $145 billion by Packaged Facts. We operate primarily within the pet supplies and live fish and small animal categories, and we estimate these markets generate approximately $39 billion in annual retail sales.

Over 2,500 manufacturers, ranging from mostly single-category or limited-range players to approximately two dozen companies with a solid multi-category presence. The majority of these smaller companies do not have a captive sales and logistics network and rely on us or other independent distributors to supply their products to regional pet specialty chains and independent retailers.

eCommerce was a driving force in the pet retail business totaling 36% of pet products in 2022, with Packaged Facts expecting the total to continue to increase to 45% in 2025. 

Branded Pet Products

Our principal pet categories are dog & cat, aquatics and reptile, small animal and bird supplies, animal health products, and live fish and small animals.

Dog and Cat – Our dog and cat products include premium edible and non-edible chews, interactive toys, grooming supplies and pet beds, pet containment, training and waste management solutions.

  • Cadet® bully sticks, rawhide and other natural dog chews and treats
  • Four Paws® grooming and health & wellness products, Wee-Wee® training pads and waste management solutions
  • K&H Pet Products® premium pet supplies and heated pet products
  • Mikki professional pet grooming supplies
  • Nylabone® dog chew toys, Nubz®, Healthy Edibles® long-lasting dog chews and NutriDent® dental chews

Aquatics and Reptiles – We supply aquariums and terrariums along with their fixtures and stands, food, water conditioners and supplements, lighting systems and accessories under these brands:

  • Aqueon® aquarium products
  • Blagdon® pond equipment and water gardening
  • Coralife® specialized aquatics products
  • Interpet® aquarium treatments and equipment
  • Zilla® reptile products

Small Animal and Bird – Our proprietary supplies and pet food for small animals, pet birds and wild birds offer species-specific diets, treats, habitats, bedding, hay and toys. Our widely recognized brands include:

  • C&S Products® wildlife specialty food and feeding accessories
  • Kaytee® nutrition, bedding and hard goods

Animal Health – We supply pet-calming products and flea and tick controls. We further dominate in innovative products for horses in the fly control, supplements, grooming, deworming, wound care, leather care and rodenticide categories. We also sell (S)-Methoprene, which is an active ingredient, to manufacturers of other insect control products.

  • Altosid® mosquito control
  • Centynal™ insecticide for application to stored grain
  • ClariFly®IGR insect growth regulator
  • Comfort Zone® cat calming solutions
  • Diacon® insect growth regulator
  • Essentria® pest control application
  • Extinguish® fire ant control
  • Farnam® horse care products
  • Horse Health™ horse care products
  • Just One Bite® rodent control solutions
  • Rodentex™ rodent bait
  • Vita Flex® horse care products
  • Starbar® family of products for rural insect control
  • Zoëcon® professional pest control products

Live Fish and Small Animal – We supply pet specialty and mass merchandiser stores as well as public aquariums and research institutions with aquarium fish and plants, reptiles and small animals.

Outdoor cushions  – We sell Arden-branded outdoor cushions through major retailers, both in-store and online. Our OceanTex fabrics, developed by Arden EverTru, are responsibly made and composed of up to 100% recycled materials.

Garden Segment

The garden industry is estimated to be approximately $31 billion in annual retail sales in 2023 by Packaged Facts and The Freedonia Group. This includes a wide range of consumable landscaping products such as grass and other seeds, fertilizer, controls, live goods as well as soil and mulch, wild bird and animal products. We estimate that we participate in a segment of approximately $30 billion based on annual retail sales of lawn and garden consumables and live plants. The lawn and garden consumables market is highly concentrated with most products sold to consumers through a number of distribution channels like home centers, mass merchants, independent nurseries and hardware stores.

Branded Garden Products

Our main lawn and garden product lines focus on the space in and around our homes and nurture healthy lawns and plants.

Controls  – We produce, market and distribute lawn and garden weed, moss, insect and pest control products.

  • Amdro® pest controls
  • Corry's® slug and snail control
  • Daconil® fungicide
  • Knockout™ weed and grass control
  • Moss Out® moss control
  • Over-N-Out® fire ant killer
  • RootBoost® rooting hormones
  • Sevin® bug killer

Grass Seed – We supply numerous varieties of grass seed for both residential and professional markets as well as forage and wildlife seed mixtures.

  • Pennington® grass seed along with several sub-brands, including Lawn Booster, Smart Seed and Smart Patch lawn repair among others.

Packet Seeds
– We provide vegetables, herb and flower packet seeds and seed starters.

  • American Seed® plant seed
  • Ferry Morse® plant seeds
  • Livingston® plant seed
  • McKenzie® plant seed
  • Jiffy seed germination

Wild Bird
– We offer a proprietary blend of vitamins and minerals in our wild bird mixes, as well as bird feeders, bird houses and other birding accessories.

  • 3-D® bird food
  • Pennington wild bird seed, feeders, houses and accessories
  • Wild Delight® wild bird food and feeders

 – We sell a wide range of soil supplements and stimulants:

  • Alaska® Fish Fertilizer by Pennington
  • Pennington fertilizer
  • SUPERthrive® lawn and plant fertilizer
  • Pro Care® plant fertilizer

Live Goods – With Bell Nursery and Hopewell Nursery, we are the primary supplier of flowers and plants to The Home Depot in the Northeast and mid-Atlantic region:

  • Bell Nursery
  • Hopewell Nursery

Corporate Sustainability is Central to Our Future

At Central, we make corporate sustainability a critical component of our mission. It’s grounded in our purpose and integrated within our growth strategy. It allows us to support sustainable practices, invest in our people, and grow our market share for the future.

View our Initiatives

Introduction to Central

Learn more about Central in this Investor Presentation.

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Frequently Asked Questions

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IR Contacts

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